The poster design for Design Culture Now showcases a custom typeface that retains the lines and geometrical precision inherent in the type design process. This typeface serves not only as a tribute to the contributions of renowned designers in the industry but also harmonises the overall composition of the poster. The extending lines act as visual anchors, guiding the viewer’s eye to the key information about the speakers while reinforcing the themes of innovation and collaboration present within the professional design space. The result is a cohesive and engaging piece that encapsulates the essence of the conference.